To some of us it might seem as a hyperbolic event! But the truth is much different. The strategy on the part of IPL administrators to popularize the tournament abroad in other cricket playing nations has turned out to be an unsuccessful one.
I chanced upon to read an article about Pakistani players angry about being snubbed in the IPL-3 Auctions. In fact, in similar fashion, the IPL was snubbed in South Africa drawing lesser crowds from South Africa as well as attracting lesser interests from India. An anonymous blogger added some attraction to the behind the scenes from the Kolkata Knight Riders team.
Otherwise, the IPL was a mere run-of-the-mill last time. But the latest attempt to revive the interests might start to work well in the cricket crazy nation. Do Indians feel much acknowledged and have their interests revived in the IPL after the IPL's failure to establish itself abroad? Or forget the abandonment in the last season and embrace the new season as faithful audience?
But the Back In India campaign is nevertheless blatant and overt in using a failure to create success. This indicates how such an overtly commercial phenomenon can turn out to indulge in such lame attempt to attract the audiences in any way possible.
What is debatable is not the strategic decision making of the administrators but their ways in attracting the necessary audience to survive. Both the Back In India slogan and campaign seem to be very much of a lame attempt that tries to cover up a past mistake. But then the audiences are the ones who have to look at the campaign in the right way.
IPL is a treasure hunt for player delinquencies and infinite controversies in which case the game seems monotonous than the anonymous blogger. IPL has initiated the very first of controversies through the omission of Pakistani players which might be another notoriously, infamous tactic on finding the headlines or the omission of Pakistani players was intended for security reasons or for other international players to feel comfortable playing the game!
No comments:
Post a Comment
Hi, this is a place to disagree with me! I know I am not perfect and not perfect more as a writer! I love to read those who disagree! Your voices are constantly heard by me! What you say will be listened to! I will personally and surely answer all your questions and responses!